How to Write Like The Economist
Posted on April 30, 2007 - Filed Under Blogging, Media | Leave a Comment
This is an excerpt from The Economist Style Guide:
In general, try to make your writing fresh. It will seem stale if it reads like hackneyed journalese. One weakness of journalists, who on daily newspapers may plead that they have little time to search for the apposite word, is a love of the ready-made, seventh-hand phrase. Lazy journalists are always at home in oil-rich country A, ruled by ailing President B, the long-serving strongman, who is, according to the chattering classes, a wily political operator—hence the present uneasy peace—but, after his recent watershed (or landmark or sea-change) decision to arrest his prime minister (the honeymoon is over), will soon face a bloody uprising in the breakaway south. Similarly, lazy business journalists always enjoy describing the problems of troubled company C, a victim of the revolution in the gimbal-pin industry (change is always revolutionary in such industries), which, well-placed insiders predict, will be riven by a make-or-break strike unless one of the major players makes an 11th-hour (or last-ditch) intervention in a marathon negotiating session.
Prose such as this is freighted with codewords (respected is applied to someone the writer approves of, militant someone he disapproves of, prestigious something you won’t have heard of). The story can usually start with the words, First the good news, inevitably to be followed in due course by Now the bad news. A quote will then be inserted, attributed to one (never an) industry analyst, and often the words If, and it’s a big if… Towards the end, after an admission that the author has no idea what is going on, there is always room for One thing is certain, before rounding off the article with As one wag put it…
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